The Chicken Rules

In advertising, one of the better pieces of advice is to “FLIP IT”. What that means is to turn a problem/solution/idea/line/situation over on its side to get at an idea that is both brilliant effective and memorable.

Volkswagen’s “Think Small” and the similar “We work harder because we are # 2” for Avis Rentals did the flip, and went on to become case studies and legends in the field of advertising.

A conversation I had with Ravikiran on the new Indian Airlines commercial is the basis for this post.

I am of the opinion that the ad sucks big time. And I don’t think I will change it anytime soon. But then again, I ain’t no expert, and so take this post with a pinch of salt. Or Krystal.

Charu, taking time off from her reflections points me to an Indian Express, (not rated high in my list of newspapers, though) story.

The story is about the return of the Green Devil, that lovable, brash little mascot/brand-ambassador/icon/mnemonic device of Onida, one of the better known Indian TV and Electronics Brand.

One of the best headlines ever written, Economist’s “I never read the Economist – Management Trainee, Aged 42” is the yardstick by which most business publications measure their ads on.