Comments on: For screaming out loud http://selectiveamnesia.org/chickens/2004/12/02/for-screaming-out-loud/ Blogging Advertising. Advertising blogs Thu, 17 May 2012 09:07:18 +0000 http://wordpress.org/?v=2.3.1 By: charu http://selectiveamnesia.org/chickens/2004/12/02/for-screaming-out-loud/#comment-30 charu Tue, 30 Nov 1999 00:00:00 +0000 http://selectiveamnesia.org/chickens/2004/12/02/for-screaming-out-loud/#comment-30 I remember we discussed this a while ago... while I agree that "clever" advertising is the pits and puts the viewer / consumer off, the altermnative is not "dumb" advertising - but simple advertising - the viewer has not time - or the least interest in decoding and understanding what you are saying or tryinmg to say subtly in your ad. remember - the common viewer / consumer has not a millionth interest / involvement in your brand or product as you do (or your client, the brand manager does), as a market researcher I have come to believe this - time and again it has been borught forcefully to my miniscule knowledge that the consumer ultimately does not give a damn for your advertising / branding 'art' - and has no time for such guessing games - (not you personally :)) - keep it simple, for heaven's sake - but please don't keep it moronic - seen the latest citibank cash back card ad? made me want to throw a heavy object on the head of the producer... I remember we discussed this a while ago… while I agree that “clever” advertising is the pits and puts the viewer / consumer off, the altermnative is not “dumb” advertising – but simple advertising – the viewer has not time – or the least interest in decoding and understanding what you are saying or tryinmg to say subtly in your ad.

remember – the common viewer / consumer has not a millionth interest / involvement in your brand or product as you do (or your client, the brand manager does), as a market researcher I have come to believe this – time and again it has been borught forcefully to my miniscule knowledge that the consumer ultimately does not give a damn for your advertising / branding ‘art’ – and has no time for such guessing games – (not you personally :)) – keep it simple, for heaven’s sake – but please don’t keep it moronic –
seen the latest citibank cash back card ad? made me want to throw a heavy object on the head of the producer…

]]> By: kalpana http://selectiveamnesia.org/chickens/2004/12/02/for-screaming-out-loud/#comment-31 kalpana Tue, 30 Nov 1999 00:00:00 +0000 http://selectiveamnesia.org/chickens/2004/12/02/for-screaming-out-loud/#comment-31 first one should remember that advertising is just like anything else in life. ridden with double standards and hypocricy. the sooner we accept it, the faster we can get out of it:p seriously, customers are not as dumb they are made out to be. in my experience i have seen that sometimes they're even dumber. problem with us creative guys is that we see creative as more art than communication. there is space for both to exist. only we have to make that difficult choice and figure out which advertising to do for which audience. i'm by no means saying that u can't do good advertising for an audience with low IQ. it only means that we have push ourselves that much harder to come figure out a way of doign this. life becomes much easier then. i'm telling u this 'cause life is still difficult for me:) first one should remember that advertising is just like anything else in life. ridden with double standards and hypocricy. the sooner we accept it, the faster we can get out of it:p seriously, customers are not as dumb they are made out to be. in my experience i have seen that sometimes they’re even dumber. problem with us creative guys is that we see creative as more art than communication. there is space for both to exist. only we have to make that difficult choice and figure out which advertising to do for which audience. i’m by no means saying that u can’t do good advertising for an audience with low IQ. it only means that we have push ourselves that much harder to come figure out a way of doign this. life becomes much easier then. i’m telling u this ‘cause life is still difficult for me:)

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