Comments on: Fair play in advertising http://selectiveamnesia.org/chickens/2005/09/10/fair-play-in-advertising/ Blogging Advertising. Advertising blogs Thu, 17 May 2012 09:08:07 +0000 http://wordpress.org/?v=2.3.1 By: kuffir http://selectiveamnesia.org/chickens/2005/09/10/fair-play-in-advertising/#comment-40 kuffir Sun, 09 Oct 2005 08:59:51 +0000 http://selectiveamnesia.org/chickens/2005/09/10/fair-play-in-advertising/#comment-40 you haven't noticed , perhaps, but the 'need' for a fairness cream for men wasn't invented- it came into being right from the day the cream for women was introduced. emami was kind of late in reading the signs and designing a product for men. in college i noticed the cream (for women) occupied a prime place in the students' (male) personal stuff. and that was more than a decade ago. point two. emotional needs need to be gratified too - isn't that the reason why you go back home every day instead of to a hotel ? i agree with you on the point that the ads for the product in question were badly presented - but don't blame the agency totally for that. they probably followed the client's diktats rather than his brief , which should have remained brief and allowed the creative team to come with their own ideas. whatever.. and if anyone is doing any inventing it isn't the admen - blame the men behind the product. you haven’t noticed , perhaps, but the ‘need’ for a fairness cream for men wasn’t invented- it came into being right from the day the cream for women was introduced. emami was kind of late in reading the signs and designing a product for men. in college i noticed the cream (for women) occupied a prime place in the students’ (male) personal stuff. and that was more than a decade ago.
point two. emotional needs need to be gratified too – isn’t that the reason why you go back home every day instead of to a hotel ?

i agree with you on the point that the ads for the product in question were badly presented – but don’t blame the agency totally for that. they probably followed the client’s diktats rather than his brief , which should have remained brief and allowed the creative team to come with their own ideas. whatever..
and if anyone is doing any inventing it isn’t the admen – blame the men behind the product.

]]> By: writetrack http://selectiveamnesia.org/chickens/2005/09/10/fair-play-in-advertising/#comment-38 writetrack Sun, 11 Sep 2005 03:13:17 +0000 http://selectiveamnesia.org/chickens/2005/09/10/fair-play-in-advertising/#comment-38 I am sure you've heard the latest; Shahrukh Khan in a beauty soap ad. In a bathtub to boot. I am sure you’ve heard the latest; Shahrukh Khan in a beauty soap ad. In a bathtub to boot.

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