Comments on: The Seven Year Itch http://selectiveamnesia.org/chickens/2006/07/16/the-seven-year-itch/ Blogging Advertising. Advertising blogs Thu, 17 May 2012 09:11:11 +0000 http://wordpress.org/?v=2.3.1 By: Ravages http://selectiveamnesia.org/chickens/2006/07/16/the-seven-year-itch/#comment-162 Ravages Sun, 16 Jul 2006 22:09:10 +0000 http://selectiveamnesia.org/chickens/2006/07/16/the-seven-year-itch/#comment-162 Great questions Murali. I believe not all of them are unanswerable (double negatives here...note the point your honour) In particular - Why can’t agencies stop pleasing clients with unnecessary speculative work and do 80% more than what is needed, every single time? I do think agencies (some of them atleast) work more that what is required. Speculative work is only the icing, in these agencies. I per se don't have an issue with doing speculative work. It kinda charges up the creative team, and the creatives and the servicing "bond" better in such times. Great questions Murali. I believe not all of them are unanswerable (double negatives here…note the point your honour)

In particular – Why can’t agencies stop pleasing clients with unnecessary speculative work and do 80% more than what is needed, every single time?

I do think agencies (some of them atleast) work more that what is required. Speculative work is only the icing, in these agencies. I per se don’t have an issue with doing speculative work. It kinda charges up the creative team, and the creatives and the servicing “bond” better in such times.

]]> By: Selective Amnesia » The Chicken Rules - no more flu http://selectiveamnesia.org/chickens/2006/07/16/the-seven-year-itch/#comment-161 Selective Amnesia » The Chicken Rules - no more flu Sun, 16 Jul 2006 22:04:22 +0000 http://selectiveamnesia.org/chickens/2006/07/16/the-seven-year-itch/#comment-161 [...] Welcome on board Murali Menon. Murali, or as friends call him - P.C. Muralidharan Menon, is a friend. More, he is an ex-boss. In my fledgling years of advertising, Murali, and ex-colleagues far too many to mention, helped me learn the craft that is Advertising. So it was only natural that Murali accept my sincere requests (and the threat of total annihilation) to blog at Chicken Rules, on advertising. And he’s already doing a great job. I am very glad to have him with me. [...] [...] Welcome on board Murali Menon. Murali, or as friends call him – P.C. Muralidharan Menon, is a friend. More, he is an ex-boss. In my fledgling years of advertising, Murali, and ex-colleagues far too many to mention, helped me learn the craft that is Advertising. So it was only natural that Murali accept my sincere requests (and the threat of total annihilation) to blog at Chicken Rules, on advertising. And he’s already doing a great job. I am very glad to have him with me. [...]

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