Neil French - IBID
One of Neil French’s best ads, and probably the best in the world of Long copy advertisment.
From the Neil French Site
Why I love words
Some fantastic Public Service advertising by Contract Advertising.
Indra Sinha, a great copywriter said, “The written word is the deepest dagger you can drive into a man’s soul”
These two ads then, must have hurt like hell.
[Ads courtesy Vinoo Krishnan]
Think Small
In advertising, one of the better pieces of advice is to “FLIP IT”. What that means is to turn a problem/solution/idea/line/situation over on its side to get at an idea that is both brilliant effective and memorable.
Volkswagen’s “Think Small” and the similar “We work harder because we are # 2” for Avis Rentals did the flip, and went on to become case studies and legends in the field of advertising.
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